2016 NIRSA/ACUI Collegiate Marketing Institute

November 9-11, 2016 • Las Vegas

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This event is now over. Please contact NIRSA Professional Development if you need any information regarding this event.

Vibrant marketing is the key to raising awareness and building support for your recreational sports programs and facilities.

An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.

This year’s Institute will be the second time that ACUI will be partnering with NIRSA to offer more sessions and diverse material. Valuable for both experienced marketers and those new to the field, the educational sessions of the NIRSA/ACUI Marketing Institute deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices.

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Keynote Speaker

Kurt Foriska, 2016 NIRSA Marketing Institute - Keynote Speaker

Kurt Foriska

Chief Development Officer and Specialist Assistant to the Student Life Senior Vice President

The Ohio University

Kurt Foriska currently works to raise funds to support programs, services, and capital projects for the 40 units in the Office of Student life. Kurt previously worked as the Director of Marketing for the Ohio Union and Recreational Sports, and he began his career in sorority and fraternity life. In his spare time, he dabbles in doctoral coursework and advises Block O, the student cheering section, and Team Buckeye, a dedicated group of students who raise money for cancer research.

Keynote Description:

Marketing serves many purposes: it shapes program and service offerings, it communicates a story to particular audiences, and it creates a case for supporting the purpose of unions and campus recreation. This session will provide an overview of the marketing landscape in higher education with an emphasis on student unions and campus recreation. It will offer ideas to maximize these efforts, and discuss ways to use, defend, and garner more resources.


Register by September 28, 2016 and save.

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Presentation Proposals

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Registration Pricing Early Bird
on/before September 28
September 28
Professional/Institutional Member $465 $535
Additional Member from same Member Institution $440 $510
Professional/Non-Institutional Member $558 $628
Individual Non-Member/Member Institution $628 $698
Individual Non-Member/Non-Member Institution $698 $795
Associate Member w/ table top exhibit $625 $695
Associate Member (attending only) $525 $595
Additional Associate Member $225 $275
Company Non-Member w/ table top exhibit $925 $995
Company Non-Member (attending only) $825 $895
One-day (members only) $290 $290


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The Mirage in Las Vegas Nevada

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Make your reservations by using the weblink. The rate will expire Monday, October 17, 2016.

Roommate matching and ride sharing information will be available to event registrants closer to the date of the program.

The NIRSA rate is $160/night + tax for single/double. Guests will enjoy complimentary wi-fi in room and property wide, electronic newspaper access, and free access to the Mirage fitness center and pools.

Sponsorship Opportunities

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For more information, contact Director of Meetings & Events, Sierra Smith.