- 0.1 NIRSA CEUs
- Wednesday, November 9 • 4:15pm – 5:15pm
- Grand Ballroom D
- Erica Pax, Bowling Green State University; Lona Leck, Bowling Green State University
Collectively, employees have a greater social media reach than an organization will ever have. Through an employee social media advocacy program, departments can generate brand awareness by motivating employees to use their personal online assets. By sharing and generating content, employees can promote department activities, services, and facilities; expand social media account reach; and build overall brand trust. This presentation provides an overview of the process of developing, implementing, and assessing employee social media advocacy programs.