NIRSA/ACUI Collegiate Marketing Institute
Returning in 2025
Location TBD
An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.
With the increasing competition for students and the need for campus programs and facilities to support student success, marketing has become an increasingly critical competency of higher education professionals.
The Collegiate Marketing Institute joins campus recreation, college union, and student activities professionals to share best practices and trends in campus marketing! This event unites people in sharing lessons in how to tackle the challenges of being a successful marketing professional in today’s competitive higher education industry.
A collaborative event produced by NIRSA and ACUI, two higher education associations with a common goal of building healthy campus communities, this event is valuable for both experienced marketers and those new to the field.
Once again ACUI will be partnering with NIRSA to offer more sessions and diverse material. Valuable for both experienced marketers and those new to the field, the educational sessions of the 2023 Collegiate Marketing Institute, presented by NIRSA & ACUI deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices. NIRSA & ACUI are excited to invite attendees to this in-person event where the focus will be on engaging with colleagues and how to push your marketing efforts to new levels. Join us December 6-8, 2023.
Registration for the 2023 Collegiate Marketing Institute will open on Monday, July 10, 2023!
Presentation Proposals
Check back soon details!
Share your best practices, new approaches, and favorite trends for marketing within the higher education setting. The deadline to submit has been extended through Friday, July 14, 2023!
Travel & Lodging
Details will be available in July!
Magnolia Hotel Denver
818 17th Street, Denver, CO 80202
$159 per night
The room block is limited and reservations will be on a first come, first serve basis.
Schedule
Check back soon for details!
All times are Eastern
Wednesday, December 6
1:00-2:15pm – Welcome and Keynote
2:30-3:30pm – Breakout Sessions
4:00-6:00pm – Tour
Thursday, December 7
8:30-11:50am – Breakout Sessions
11:50am-1:00pm – Lunch
1:00-4:50pm – Breakout Sessions
5:30-7:00pm – Reception/Social
Friday, December 8
8:30-9:30am – Breakout Sessions
10:00am-noon – Closing Keynote and Workshop
Keynote Speakers
Adam Becker-Hafnor
Welcome and Keynote
A Skeptics Guide to Using Generative AI
Laurel Lane
Closing Keynote and Workshop
The Connection Between “Brand” and Strategic Marketing Actions
Thank you to our sponsors!
Who should attend
Intramural Sports professionals of all levels seeking education on programming strategies and rebuilding our staff post-pandemic.
Core competency domains
Programming
Business Management
Human Resources Management
Learning Outcomes
Develop strategies for re-building your student staff
Incorporate non-traditional programming
Modify financial structures to support successful programs
Utilize resources and training materials to improve officials’ development
Create a network of peers who can support you through your journey
Topics Covered in this Institute
Non-Traditional and Walk-Up Events
Pay to Play Structures & Strategies
Rebuilding Our Student Staff
Ask the Experts: Officials Development
Registration Information
Registration opens soon!
| Institutional Bundle Applies to: institutional members -Up to 5 people from same member institution, they do not need to be NIRSA individual members |
$299 |
| Additional Institutional Reg? | |
| Premier Applies to: individual members from a member institution |
$99 |
| NIRSA Members Applies to: individual members |
$129 |
Live program registration capacity: 500
- Price includes live program & recorded content until August 31, 2021