By Abe Drabkin

The 2014 NIRSA Annual Conference & Expo is less than two months away, and the Mind Shift team, coordinated by a group of NIRSA members who strive to think outside of the standard box about corporate partnerships, is hard at work bringing a new format and experience to your education sessions.

The Mind Shift sessions will cover topics on audience engagement, business development, and brand storytelling by featuring a panel of collegiate recreation experts in one session and a number of Nashville experts in the other.

Be sure to follow the #mindshifted hashtag during conference to stay up to date on all things Mind Shift and NIRSA 2014.

The Nashville experts are CEOs, founders, and vice presidents from a range of areas, including public relations, Southern cuisine (including a hot business featuring flavored marshmallows), country music, and Vanderbilt Athletics’ digital marketing. The collegiate recreation experts represent a national scope of collegiate recreation departments from public, private, and diverse enrollment institutions.

More details on this exciting and unique element of the Annual Conference can be found in the December Mind Shift news article.

Mind Shift Interns

Three applicants for the Mind Shift internship have been chosen. These three individuals bring a passion for their recreation facilities coupled with a drive to create win-win corporate partnerships.

  • Hannah Campbell, first year graduate Kinesiology student and Graduate Assistant for Marketing and Public Relations at University of Arkansas. Her personality in three words: kind, bubbly, passionate.
  • Vanessa Mejia, senior in Communication Studies and Recreational Sports Marketing Supervisor at California State University, San Bernardino. Her personality in three words: sociable, energetic, astute.
  • Jake Peabody, senior in Economics and Public Relations and Campus Recreation Social Media and Marketing Supervisor at Sacramento State. His personality in three words: passionate, driven, leader.

We’re excited to welcome such awesome talent on board!