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Campus Activations with Wasserman Next Gen

Wasserman is a partner to the world’s most iconic sports figures, musical artists, brands, and properties. Wasserman Next Gen creates engaging campaigns that connect brands to the Gen Z and Millennial audience.

On campus

Wasserman is NIRSA’s exclusive campus activations partner. Over the last nine years of this ever-evolving partnership, NIRSA has implemented activations on over 150 campuses and sent nearly $500,000 to NIRSA member schools.

Successful campus activations brands Include: Amazon, Adidas, J. Crew, Gatorade, Comcast, Turbo Tax, Madewell, Hulu, Vera Bradley, GNC, Xfinity

campus activations interest form

Get in front of your audience

20 years

NIRSA has over 20 years of experience facilitating high-value collegiate recreation partnerships.

75%

75% of college students visit their campus recreation center.

84%

84% of our member institutions have played active roles in NIRSA for over a decade.

850+

NIRSA has a network of decision makers at 850+ collegiate recrecreation centers which serve 7.5 million students.

At the University of Texas at Arlington, we highly value our partnership with Wasserman. Year after year, they continue to innovate and provide high quality programs for our students in addition to insight, via research, into the mindset of today’s college student. Students truly enjoy the activations they bring to us. The Wasserman staff are true professionals and are able to cater each activation to meet the needs of and fit our specific campus. We look forward to working with Wasserman for years to come.

Chris Muller
Associate Director of Campus Recreation • University of Texas at Arlington

We love working with Wasserman Next Gen! Every year they bring a different, unique and student-centered experience to our campus. Their events have become a staple on our fall campus calendar.

Jill Urkoski
Senior Director of Programs • University of Kansas

We love working with Wasserman Next Gen! Every year they bring a different, unique and student-centered experience to our campus. Their events have become a staple on our fall campus calendar.

Sarah Ziccarelli Smith
Assistant Director of Aquatics, Fitness, and Training • Delaware State University

  • Megan Castro

    Campus Activation Coordinator
    NIRSA: Leaders in Collegiate Recreation

    Email

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