Is your marketing team ready to supercharge your institution’s promotional efforts? The 2025 NIRSA/ACUI Collegiate Marketing Institute, taking place on December 3–5 in Oklahoma City at the historic Skirvin Hilton, is the top-tier event designed for campus recreation, union, and student activities professionals looking to stand out in today’s competitive higher-education landscape.

Here are five reasons you won’t want to miss this year’s event:

1) Sharpen your skills and gain powerful results

Increased competition for student engagement makes effective marketing essential to every campus department, and recreation is no exception. This institute delivers winning strategies—from trending digital tactics to timeless best practices—to grab attention, grow participation, and foster loyalty among students, staff, and sponsors.

2) Explore diverse, cutting-edge topics

Sessions at the 2025 Institute will address:

  • Authenticity in messaging & brand storytelling
  • AI-powered campaigns and data-driven decision-making
  • Social media, video, and Gen Z/Gen Alpha targeting
  • Empowering student employees and influencers
  • Alumni engagement, sponsorships, and more

3) Take home real-world insights

Hosted by ACUI and NIRSA—the Institute draws expertise and insights from seasoned marketers on college campuses and from up-and-coming professionals who are bringing new trends and innovative approaches to our field.

4) Earn Continuing Education credits

Nearly every session will be eligible for Continuing Education (CE) credits through NIRSA/ACUI’s CSAEd™ certification program! This is an amazing opportunity to earn CE credits and advance your journey to earning or maintaining your certification!

5) Network with peers—in-person & online

Dive into interactive workshops, hands-on sessions, and meaningful networking. It’s not just learning—it’s collaboration with campus marketers who face similar challenges. You’ll leave energized and equipped with practical solutions.

Who should attend?

  • Campus recreation marketers aiming to boost program visibility
  • Student activities and union staff seeking bold, creative marketing strategies
  • Professionals new to marketing college programs and services who want a strong foundational footing
  • Veteran marketers who want to stay ahead of industry trends and advancements in tech

Register by October 22 to save

Registration is open and attendees are encouraged to reserve a room at the Skirvin Hilton before the discounted room block sells out!

Don’t miss the chance to build relationships, earn CE credits, and return to your campus inspired.

  • For more information, contact NIRSA Assistant Director of Learning, Nick Zumbrun.