Precor®, a 27-year member of NIRSA and leading provider of commercial fitness solutions, has announced a strategic partnership with Wellness USA, a pioneer in red and infrared light therapy technologies. This collaboration marks Precor’s entry into the wellness market, offering innovative red light therapy pods, saunas, and beds to its global customer base.
Dave Elton, Precor Education Market Manager, sees this partnership as well aligned with NIRSA’s strategic value of health & wellbeing. It’s also a timely reflection of emerging trends in campus recreation facilities nationwide.
“A huge topic of conversation at the NIRSA Regional Conferences has been fitness recovery and wellness,” Dave explains. “The fitness recovery space seems to be evolving and changing daily. The evolution from Theragun to cold plunges has evolved to red light therapy, infrared saunas, and cryopods.”
Under this agreement, Precor will serve as the exclusive distributor for Wellness USA’s commercial product lines in North America and a non-exclusive distributor in select global markets. These products utilize advanced red and infrared light therapy, delivering myriad benefits, such as reducing inflammation, accelerated muscle recovery, improving mood, supporting weight loss, and boosting brain health.
“By partnering with Wellness USA, a world leader in red light therapy and holistic wellness technologies, Precor is expanding its product offering to satisfy this growing customer interest,” Precor CEO Dustin Grosz says. “Not only can our customers purchase the premium Precor products that inspire fitness results, but they now have exclusive access to the best commercial wellness products on the market.”
Sharing in this excitement, Pat Regan, CEO of Wellness USA, commented: “We are thrilled to partner with Precor to expand its suite of innovative product offerings for customers. Together, we will continue pioneering health, fitness and recovery solutions through our best-in-class technology and steadfast commitment to whole-body wellness.”
About Precor
Headquartered in Woodinville, WA, Precor has been a pioneer in delivering fitness experiences for commercial customers and exercisers for over 40 years. Trusted by thousands of fitness facilities across more than 100 countries, Precor provides a broad range of products and services, including cardio, strength, functional fitness, group training, and connected solutions.
Precor has been an associate member of NIRSA for more than 27 years. We hope to meet and reconnect with NIRSA members at the 2025 NIRSA Conference in Orlando, where you’ll find us in the exhibit hall at booth 817!
- For more information, visit www.precor.com.
- For more information about NIRSA associate membership, contact NIRSA Assistant Director of Expo & Corporate Relations, Kelley Hungerford.
- If you are interested in highlighting your company’s or a NIRSA member’s achievements on campus, pitch us your ideas.
Precor® is a longtime NIRSA associate member, sponsor, and exhibitor; for more information, visit www.precor.com.
