Project Description
Collegiate Marketing Institute
| First Name | Last Name | Designation | Company |
|---|---|---|---|
| Melissa | Fadler | Sam Houston State University | |
| Connie | Kottman | Virginia Commonwealth | |
| Catherine | Horning | University of Colorado | |
| Alexxis | Turner | Washington State University | |
| Kristen | Gleason | NIRSA Headquarters | |
| Elizabeth | Stringer | ACUI Headquarters |
NIRSA and ACUI partner up to provide an event specifically tailored to collegiate marketing professionals. The institute is designed to help build or modify marketing plans to draw attention and new energy to programming while building strong relationships with current students, staff, members, and sponsors.
Event Committee Structure:
The institute committee is comprised of two NIRSA member volunteers and two ACUI member volunteers who are charged to assemble content for the institute and any preconference events. Annual recruitment for NIRSA’s fall institutes committees occurs each summer. These one-year positions include committee members with subject matter expertise in marketing.
Charges:
The committee is responsible for identifying topic areas, develop an event theme, and recruit; review; and select educational content. Committee members also assist on-site at the institute to make sure everything runs smoothly.