On-Campus Activation through NIRSA

Put your product in front of millions of fitness-oriented students across North America

Wasserman Next Gen Logo

Wasserman Next Gen is a proud partner of NIRSA!

Wasserman is a partner to the world’s most iconic sports figures, musical artists, brands, and properties. Wasserman Next Gen creates engaging campaigns that connect brands to the Gen Z and Millennial audience.

NIRSA can weave your brand into collegiate recreation activities as well as position your marketing in campus recreation centers.

Put your products and services in front of active 18-24 year olds as they work out, socialize, and compete!

Get in front of your audience

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NIRSA has nearly 20 years of experience facilitating turnkey collegiate recreation partnerships in the uncluttered collegiate recreation space.

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75% of college students visit their campus recreation center. Engage those students at the point of sweat!

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NIRSA builds long-lasting partnerships. 84% of our member institutions have played active roles in the NIRSA family for over a decade.

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NIRSA has a network of decision makers at 850+ collegiate recreation centers which serve 7.5 million students.

Historical Legacy of Successful Partnerships

NIRSA and Adidas
NIRSA and Brine
NIRSA and Powerade
NIRSA and USTA
NIRSA and ClifBar
NIRSA and Champion
NIRSA and CBS Sports Network
NIRSA and NFL
NIRSA and American Eagle Outfitters
NIRSA and Fiat
NIRSA and Oakley
NIRSA and Apples to Apples

For More Information

Contact Emily Hughes, Director of Corporate Relations

Get the most out of NIRSA’s reach

Become an Associate Member to take advantage of additional opportunities.