2020 Collegiate Marketing Institute

Pittsburgh, Pennsylvania

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Other Information

Updated: May 15, 2020

2020 Collegiate Marketing Institute is rescheduled.

Due to the COVID-19 pandemic, the 2020 Collegiate Marketing Institute has been rescheduled! The rescheduled event will take place in November 2021 at the Pittsburgh Marriott City Center. This difficult decision was reached after careful consideration of recommendations from the World Health Organization, Centers for Disease Control (CDC), state and federal governmental agencies, as well as the significant travel restrictions in place for employees of many college and university campuses. If you have any questions regarding this event, NIRSA Director of Professional Development, Kristen Gleason.

Additional information about the 2021 event will made available later in summer.

Refund and Resource Information

With the increasing competition for students and the need for campus programs and facilities to support student success, marketing is becoming an increasingly critical competency of higher education professionals.

Join campus recreation, college union, and student activities professionals to share best practices and trends in campus marketing! Learn how to tackle the challenges of being a successful marketing professional in today’s competitive higher education industry.

A collaborative event produced by NIRSA and ACUI, two higher education associations with a common goal of building healthy campus communities, this event is valuable for both experienced marketers and those new to the field.

Attendees may earn NIRSA CEUs to apply toward the Registry of Collegiate Recreation Sports Professional (RCRSP) credential.


We want to hear from you!

Please tak a moment to let the event committee know what topics you’d like to see at the Collegiate Marketing Institute. Take this 2 -minute survey

Give Us Your Ideas

Submit a Proposal

Are you interested in sharing your expertise at this event? The proposal period will open in early May 2021 More specific information will be posted here in the next few months about the topics and deadlines.

Submit a presentation proposal

“I gathered so much information about building a team and working the student agency model at the Collegiate Marketing Institute, and I know this information will prove invaluable when growing our program here at the University of Delaware Student Centers.”

Abigail Phillips, Communications Specialist

“This was one of my favorite conferences I’ve ever been to! All of the topics were relevant and I was able to take something away from each session that could apply to my current role. For example, I have a better understanding of how to implement strategies like marketing workshops for pro staff and creating consistent branding tools for staff. I am definitely interested in attending another Marketing Institute!”

Emily Helm, Virginia Commonwealth University


Registration for this event will open Summer 2021.

Registration Pricing-Early Bird (Fri, October 2) After Early Bird
Member (NIRSA or ACUI) $500 $570
Non Member $595 $665
NIRSA Registry

Attendees may earn NIRSA CEUs to apply toward the Registry of Collegiate Recreation Sports Professional (RCRSP) credential.

Pittsburgh Marriott City Center

112 Washington Place, Pittsburgh, Pennsylvania, 15219 | website | map & directions

NIRSA event rate: $169/night + tax for single or double

An online registration link will be provided to all attendees upon registering for the event. The deadline for the NIRSA room block rate is TBD.


“Since I am not an actual marketing professional, I gained A LOT of knowledge, information and resources from this conference. I also made some great connections with professionals in the field that will help me to continue to grow in my role. I came away with pages of notes, ideas and inspiration on how our small department can enhance our presence on campus, while developing student employees.”

Samantha McLeod, Saint Louis University

“It was refreshing to share space (physically and mentally) with other student affairs/marketing professionals. The sessions helped me solidify the reasoning behind my implementation. I felt right at home with this group, and walked away knowing more than a handful of individuals that I can call as resources and friends!”

Tiffani Stephenson, University of Florida

Sponsorship Opportunities

The Collegiate Marketing Institute a great way for sponsors to connect with marketing professionals working in the collegiate recreation, college unions, and student activities settings. If you have an interest in sponsoring this event, contact Heidi Hurley, Director of Corporate Relations and Business Development: heidi.hurley@nirsa.org, 541-368-5851

Looking for more information?

For more information, contact NIRSA Director of Professional Development, Kristen Gleason.