2018 Collegiate Marketing Institute

Presented by NIRSA & ACUI

November 14-16, 2018 • New Orleans, Louisiana

Keynote Speaker
Proposals & Topics
Hotel & Travel

 Vibrant marketing is the key to raising awareness and building support for your recreational sports programs and facilities.

An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.

This year’s Institute will be the third time that ACUI will be partnering with NIRSA to offer more sessions and diverse material. Valuable for both experienced marketers and those new to the field, the educational sessions of the 2018 Collegiate Marketing Institute, presented by NIRSA & ACUI  deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices.

Attendees may earn NIRSA CEUs to apply toward the Registry of Collegiate Recreation Sports Professional (RCRSP) credential.


Registration is now open! Register by October 5 to enjoy the early-bird rate!

(You will need to create a NIRSA profile in order to register, if you currently don’t have one.) 

Registration Pricing Early Bird
(on/before October 5, 2018)
Regular Pricing
(after October 5, 2018)
Member of NIRSA/ACUI $500 $570
Non-Member $595 $665
Attendee Pricing & Registration


Attendee registration for the 2018 NIRSA/ACUI Collegiate Marketing Institute has reached capacity!

If you would like to be added to the waiting list, please email a completed registration form to NIRSA Billing Coordinator, Rachel Hart at Rachel.hart@nirsa.org.

Attendee Registration: Policies & Information

Keynote Speaker

Information is coming soon!
Speaker will be announced in summer 2018.

Keynote Speaker

Chris N. West

Award-Winning Speaker, Marketing Expert, Entrepreneur

Chris N. West is a seasoned professional, who is dedicated to helping organizations utilize SEO and digital marketing to expand their business, thus leading to the increase in results. Chris is an internet marketing speaker who shares a wealth of actionable ideas that organizations can use right away to produce a positive difference in their marketing and business team’s success. Formerly, Chris served in a position at Google where he worked in the area of marketing key products.  His career has taken him to 46 states along with cities outside of the United States. Read more about Chris at http://chrisnwest.com!

The focus of Chris’ career is to help marketing teams save time and focus on what matters, by utilizing the latest online tools. His career advancement aided in him qualifying to become a member of the National Speakers Association (NSA). Chris has worked with team members at Lionsgate, Yamaha, and multiple Universities, to name a few. With his proven track record, Chris was awarded the Nido Qubein Scholarship to pursue his MBA from the NSA. This award is only given to a person actively pursuing a career in speaking and entrepreneurship. As a board member of the American Marketing Association-SA, in 2011, he was awarded Volunteer of the Month. West obtained his B.B.A in Marketing from the University of Texas San Antonio where he served as president of AMA-UTSA. He also holds certifications in Google Analytics and eMarketer.

Throughout his career, the many roles he’s held at Google, were beneficial to his professional development. Chris was on the team that helped launch Google Fiber in Kansas City. This consisted of working with small business owners who wanted new technology. His experience in presentation skills was developed with his contribution to a program that involved training small business owners on all the useful Google tools available. His experience was also enhanced while working at an Oil & Gas publishing company, where his key responsibilities consisted of managing advertising campaigns across multiple sites.

Program Information & Schedule

2018 Schedule


ACUI and NIRSA are no longer accepting sessions for the Collegiate Marketing Institute. Thank you for your interest in this event!

The proposal period has closed.
Download the Presenter Guide

Topic Areas

Tell us what topics you’d like to see at this event!

Submit your topic ideas

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Professional & Student Registration Pricing Early Bird
on/before May 11
after May 11
Professional/Institutional Member $385 $455
Additional Member from same Member Institution $360 $430
Professional/Non-Institutional Member $435 $505
Individual Non-Member/Member Institution $520 $590
Individual Non-Member/Non-Member Institution $535 $625
One Day (Member) $200 $270
Associate Registration Pricing Early Bird
on/before May 11
after May 11
One Associate Contact $450 $520
One Associate Contact Non-Member $600 $670
One Day (Associate Member) $200 $270
Registration has ended.
Register Today!

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Preconference Activities

Night at the Ball Game – Orioles vs. Padres

Tuesday, June 21
$40 | Deadline to register is May 18
Space is limited
Join your colleagues and watch the Orioles take on the Padres at Oriole Park at Camden Yards! We will meet in the host hotel lobby at 6pm to walk the short distance to the Ballpark.

The preconference ball game is a great way to meet or reconnect with colleagues while taking in the scenes of this historic ballpark! The “Night at the Ball Game” includes your game ticket—in the left field club box—as well as a ball game picnic that includes popcorn, chips & cheese, peanuts, garden salad, hot dogs, ice cream, and Coca Cola fountain drinks.

Oriole Park Tours

$9 | Tickets are not included in NIRSA registration
Tickets can be purchased online at www.orioles.com or in person in advance or on the day of the tour at the main box office window.
(near Gate H)

If you get in to town a little early and are looking for something to do, touring Oriole Park would be a great opportunity! Oriole Park offers multiple public tours daily and each in-depth tour, lasting approximately 1 hour 30 minutes, includes club level suites, the press level, and even the Orioles dugout. For more information about the park and tour schedules check out their website.

Connecting through the 2016 NIRSA Intramural Sports Institute Connect Community is a great way to find a friend to join you on a tour of the ballpark.

Hotel Information

Rates & Reservations

If you have registered for the event and need to book your hotel:
Call the hotel directly at 1-800-325-0720 (refer to group number 2319053) or reserve online by visiting www.druryhotels.com then enter group number 2319053

Room Single Rate Double Rate Triple Rate Quad Rate
Double Queen $145 $145 $165 $185
King $145 $145 $165 $185


Recent News


*Access to this Connect community is only available for members with a current Connect Profile.

  • Melissa Fadler, Sam Houston State University
  • Connie Kottman, Virginia Commonwealth
  • Catherine Horning, University of Colorado
  • Alexiss Turner, Washington State University
  • Kristen Gleason, NIRSA Headquarters
  • Elizabeth Stringer, ACUI Headquarters

For more information, contact NIRSA Director of Professional Development, Kristen Gleason

Interested in sponsorship opportunities? Email Heidi Cleary to discuss options, or call 541-766-8211.


Leadership Opportunity

Applications to serve on the Collegiate Marketing Institute Committee have closed.

Collegiate Marketing Institute Committee
Get Involved