2018 Collegiate Marketing Institute2018-07-17T14:53:44+00:00

2018 Collegiate Marketing Institute

Presented by NIRSA & ACUI

November 14-16, 2018 • New Orleans, Louisiana

The proposal submission deadline has passed for this event. Although submissions that were received by the posted deadline will be given priority consideration, if you still wish to submit a proposal, you may do so at the link. Submissions received post-deadline may be considered if the pool of submissions do not meet our content needs.
Thank you for your interest!

Learn more
Keynote Speaker
Proposals & Topics
Hotel & Travel

 Vibrant marketing is the key to raising awareness and building support for your recreational sports programs and facilities.

An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.

This year’s Institute will be the third time that ACUI will be partnering with NIRSA to offer more sessions and diverse material. Valuable for both experienced marketers and those new to the field, the educational sessions of the 2018 Collegiate Marketing Institute, presented by NIRSA & ACUI  deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices.

Attendees may earn NIRSA CEUs to apply toward the Registry of Collegiate Recreation Sports Professional (RCRSP) credential.


Registration will open in August 2018

Registration Pricing Early Bird
(on/before October 5, 2018)
Regular Pricing
(after October 5, 2018)
Member of NIRSA/ACUI $500 $570
Non-Member $595 $665

Keynote Speaker

Information is coming soon!
Speaker will be announced in summer 2018.

Schedule of Events

Download the 2018 Schedule Overview


ACUI and NIRSA are accepting sessions for the Collegiate Marketing Institute.

The planning team is open to a variety of session types (traditional, roundtable, flash) and desires topics that are appealing to both those new to marketing and those who are more experienced.

Subject matter that the team seeks includes assessment, sponsorship, design, wellbeing, inclusivity, management, staff development, and more.

Session submissions will be accepted until June 8.

Submit a presentation proposal for Collegiate Marketing Institute
Download the Presenter Guide

Topic Areas

Tell us what topics you’d like to see at this event!

Submit your topic ideas

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Professional & Student Registration Pricing Early Bird
on/before May 11
after May 11
Professional/Institutional Member $385 $455
Additional Member from same Member Institution $360 $430
Professional/Non-Institutional Member $435 $505
Individual Non-Member/Member Institution $520 $590
Individual Non-Member/Non-Member Institution $535 $625
One Day (Member) $200 $270
Associate Registration Pricing Early Bird
on/before May 11
after May 11
One Associate Contact $450 $520
One Associate Contact Non-Member $600 $670
One Day (Associate Member) $200 $270
Registration has ended.
Register Today!

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Preconference Activities

Night at the Ball Game – Orioles vs. Padres

Tuesday, June 21
$40 | Deadline to register is May 18
Space is limited
Join your colleagues and watch the Orioles take on the Padres at Oriole Park at Camden Yards! We will meet in the host hotel lobby at 6pm to walk the short distance to the Ballpark.

The preconference ball game is a great way to meet or reconnect with colleagues while taking in the scenes of this historic ballpark! The “Night at the Ball Game” includes your game ticket—in the left field club box—as well as a ball game picnic that includes popcorn, chips & cheese, peanuts, garden salad, hot dogs, ice cream, and Coca Cola fountain drinks.

Oriole Park Tours

$9 | Tickets are not included in NIRSA registration
Tickets can be purchased online at www.orioles.com or in person in advance or on the day of the tour at the main box office window.
(near Gate H)

If you get in to town a little early and are looking for something to do, touring Oriole Park would be a great opportunity! Oriole Park offers multiple public tours daily and each in-depth tour, lasting approximately 1 hour 30 minutes, includes club level suites, the press level, and even the Orioles dugout. For more information about the park and tour schedules check out their website.

Connecting through the 2016 NIRSA Intramural Sports Institute Connect Community is a great way to find a friend to join you on a tour of the ballpark.

Hotel Information

Rates & Reservations

Registrants will be provided a link to access room block rates:

Room Single Rate Double Rate Triple Rate Quad Rate
Double Queen $189 $189 $209 $229
King $189 $189 $209 $229


  • Melissa Fadler, Sam Houston State University
  • Connie Kottman, Virginia Commonwealth
  • Catherine Horning, University of Colorado
  • Alexiss Turner, Washington State University
  • Kristen Gleason, NIRSA Headquarters
  • Elizabeth Stringer, ACUI Headquarters

For more information, contact NIRSA Director of Professional Development, Kristen Gleason

Interested in sponsorship opportunities? Email Heidi Cleary to discuss options, or call 541-766-8211.


Leadership Opportunity

Applications to serve on the Collegiate Marketing Institute Committee have closed.

Collegiate Marketing Institute Committee
Get Involved