NIRSA is pleased to announce a seven-year partnership agreement with Trooh Media—an associate member of NIRSA—that will bring a great new benefit to scores of NIRSA member schools. Trooh is the premier campus digital signage network, and their Digital Media Towers allow campuses to easily share digital marketing and content with students. Trooh’s digital tower solution also offers mobile charging pads and USB/120V outlets to help students grab a quick charge on the go!
Trooh and NIRSA are looking to place 200 Trooh Digital Media Towers on NIRSA member campuses in 2023. Trooh Digital Media Towers are on more than 500 college and university campuses in student unions, bookstores, and dining halls. Building upon the successful reception of these towers, Trooh is looking to expand their services into campus recreation centers.
Why should you add a Trooh Digital Media Tower to your rec center?
When you bring a Digital Media Tower to your campus, not only will it provide your team a compelling way to communicate your department’s recreational opportunities to your students, it will also bring you an effortless way to drive revenue, through ad-based revenue-sharing. Trooh will pay your campus recreation department 15% of all advertising sales that they sell. Trooh is 100% responsible for securing the digital advertisers for their towers and typical payouts range from $3,000 – $15,000 annually, depending on enrollment.
Revenue isn’t the only thing that a Trooh Digital Media Tower will drive: participation in your programs is also sure to see a boost. The 55’ vertical screen offers your team a powerful tool to increase student awareness of activities and initiatives that are happening on your campus. Additionally, Trooh also provides fun and visually engaging displays—like weather updates, pop culture, and more. Digital Media Towers also offer students free wireless charging pads.
Trooh carries all financial responsibility for the screens; you pay zero startup, installation, repair, subscription, or maintenance fees. The compact 19”x32” footprint is sure to be a great compliment to rec center. In fall of 2022, NIRSA and Trooh initiated a soft launch of these screens at rec centers of several NIRSA member schools. See what some of your colleagues are saying about their experiences with Trooh Digital Media Towers:
“Trooh has been a great partner, helping us to promote our internal programs and services. The units are very appealing and attractive to our students. The high-quality static and dynamic programming displays look great and have been well received.” – Jay Souza, Director of Recreation & Wellness at the University of South Florida
“For us, Trooh has provided an exceptional and sleek marketing tool that is engaging for our students. The commercial adds are relatable and the ability to promote our own events and programs has led to more engagement from students reaching out to inquire about our programs and services.” – Derek Leonard, Director of Campus Recreation & Wellness at the University of North Georgia
“We are very pleased with our partnership with Trooh and the screen looks great in our main entry area in our Student Recreation and Wellness Center.” – Jim Kraus, Senior Assistant Director, Guest Services and Marketing at Kent State University
Express your interest in getting a Trooh Digital Media Tower on your campus
NIRSA and Trooh are ready to come to as many as 200 NIRSA member campuses. If you’re interested in joining the NIRSA and Trooh partnership, fill out the interest form and we’ll contact you with more information and possible next steps. All NIRSA members are invited to express their interest in taking advantage of this free opportunity, so reach out today.
Connect with Trooh at NIRSA 2023
Trooh will be exhibiting at the Campus Rec and Wellness Expo, happening March 23-24, as part of the NIRSA Annual Conference. Stop by Booth 333 to get the latest details on how Trooh is providing schools with free, impactful digital signage solution to help them communicate to their campus while also generating dollars for their department through an ad-based revenue share.
About NIRSA Partnerships
Over the years, NIRSA has delivered not only timely education and networking opportunities to its members, but to also supported member institutions in other innovative ways. NIRSA partnerships have aimed to help campuses raise funding and enhance the student experience. NIRSA prides itself in combing through potential partnerships and following up on those that align with NIRSA values and goals while also bringing good value to participating members.
NIRSA keeps regular contact with participating schools, ensuring that the process and practices continue to be positive and beneficial.
- For more information about NIRSA partnerships, contact NIRSA Director of Corporate Relations Emily Hughes.
