Learn all about the latest buzz in collegiate marketing at the 2020 Collegiate Marketing Institute taking place November 11–13 in Pittsburgh, Pennsylvania! With the increasing competition for students and the need for campus programs and facilities to support student success, marketing is becoming an increasingly critical competency of higher education professionals.

Join campus recreation, college union, and student activities professionals to share best practices and trends in campus marketing! Learn how to tackle the challenges of being a successful marketing professional in today’s competitive higher education industry.

“This event was unique in that everyone I networked with was a marketing professional, making it easy to relate and share ideas,” says Aliza McAndrew, Member Services & Facility Coordinator at Rowan University. “Everyone was friendly, helpful, and the event gave me some great ideas to bring back to my institution!”

Lauren Adam, Marketing and Promotions Coordinator at the University of West Georgia, adds, “This conference is set up perfectly to network and instantly connect with peers who can share in similar struggles, celebrate each other’s successes and support each other’s goals and aspirations.”

A collaborative event produced by NIRSA and ACUI, two higher education associations with a common goal of building healthy campus communities, this event is valuable for both experienced marketers and those new to the field.

“This conference was easily the best conference I have attended in a while,” says Ashley Hill, Visual Arts Specialist at The University of North Carolina at Greensboro. “It felt like I’d finally met ‘my people’ in terms of what I do. I left feeling inspired and ready to implement a few of the strategies I’ve learned. I’ve also made a few friends that I hope to stay in contact with and see at the next conference!”

And Tiffani Stephenson, Coordinator, Marketing and Assessment at the University of Florida, says, “It was refreshing to share space (physically and mentally) with other student affairs and marketing professionals. Sometimes our organizations consider my area solely as transactional marketing, but it was nice to hear that there are other institutions where they can go above and beyond, and truly influence change on their respective campuses. I felt right at home with this group and walked away knowing more than a handful of individuals that I can call as resources and friends!”

You have the fantastic opportunity to influence the topics that will be covered at the #CMI2020—help us create an event for you by telling us what you want to learn. Complete this brief survey! The 2020 Collegiate Marketing Institute will start taking presentation proposal submissions in April and registration will open in August 2020. Pricing information is available online.


  • For more information, please contact NIRSA Director of Professional Development Kristen Gleason.
Director of Professional Development at | NIRSA Profile

Kristen Gleason is currently the Director of Professional Development at NIRSA