Update, December 3: This article has been updated from initial publication to include additional details.
The Association’s #GivingTuesday campaign on December 1 was a smashing success thanks to our wonderful members, staff, and Board of Directors!
The NIRSA Foundation saw a 116% increase over last year’s inaugural involvement with Giving Tuesday. Fifty-four gifts were received for a total of $3,900 compared to 23 donations and $1,800 in 2014.
Created by the 92nd Street Y—a cultural center in New York City that, since 1874, has been bringing people together around the values of service and giving back—#GivingTuesday connects diverse groups of individuals, communities, and organizations around the world for one common purpose: to celebrate and encourage giving. #GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities.
Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources. Since 2014, the overall growth has been significant. This year—compared to 2014—22% of all donations came from mobile devices, recurring monthly donations started on Giving Tuesday increased by 290%, and total online giving is up more than 100% with an average gift online of $197.
We are excited to continue to “Grow the Opportunities” within our NIRSA world as we build momentum through our participation in Giving Tuesday. Giving brings people together. It’s how everyday people can change the world.
On behalf of the NIRSA Foundation, thank you. Your donation fosters the future of collegiate recreation by supporting research in the field and providing NIRSA students and professionals with scholarships and fantastic development opportunities. And if you were unable—or forgot—to make a gift on Tuesday, we can still accept your donation on the NIRSA website.