By Sierra Smith
NIRSA andare teaming up for the —which is taking place at the Rosen Center in Orlando, Florida from November 5–7—and the is thrilled to announce that William Sutton and Chuck Malkus have been selected to be the keynote speakers for the event.
Sutton, Founding Director of the University of South Florida’s Sport and Entertainment Management program, will open the Institute while Malkus, a nationally-acclaimed business strategist, will help close the 2014 Institute.
will open the joint Institute by discussing his experiences in strategic marketing, revenue enhancement, and organizational chemistry. He is a professor at the University of South Florida and the co-creator of the innovative and groundbreaking —a careers concept inspired by the NFL Draft Combine—which CNBC.com hailed as the “next great idea in sports marketing.”
Sutton has an extensive track record helping students start careers in the sports industry. This experience, along with his appointments at various universities over the years, makes Sutton the perfect choice to kick off an institute full of sessions focused on marketing your brand and forging new relationships with other departments and organizations on campus—like student unions (ACUI) and recreation staff (NIRSA).
After a week of exciting sessions presented by NIRSA and ACUI members, as well as an engaging panel focused on theconcept, attendees will be treated to a closing keynote address by business strategist .
Malkus is considered an expert on public relations, branding, and reputation management—which are all incredibly relevant to campus marketing—and he has served as a board member for various non-profit organizations likeand NIRSA partner, the . At the 2014 Marketing Institute, he will share personal experiences illuminating the importance of strong business ethics and how individuals and organizations can grow their brands.
Registration for theis still open! Save your spot today!