By Abe Drabkin

Marketing professionals are consistently reinventing and innovating, striving to take their work to the next level.

It’s only fitting then that the 2014 NIRSA Collegiate Marketing Institute does the same!

In addition to the traditional content attendees look forward to, this year’s Institute not only brings an awesome partner and network in ACUI, but will engage a new level of content, highlighting corporate partnerships, business development, and student engagement. As both collegiate recreation and college unions continue to offer programs to students, there are significant opportunities to partner with the private sector to enhance the student experience. Navigating and managing collegiate-corporate partnerships is an emerging skill—one that this year’s Marketing Institute will support, inspire, and foster.

The 2014 Institute will take place in Orlando at the Rosen Centre Hotel, November 5-7.

At the 2014 NIRSA Annual Conference, content in this vein was referred to as Mind Shift, and it proved overwhelming popular and in-demand. To see more about what created such a buzz and on-going demand for more, check out the Mind Shift multimedia recap!

Also not to be missed is keynote speaker Dr. William A. Sutton. Currently Founding Director and Professor at the Sport and Entertainment Business Management Graduate Program in the Management Department at the University of South Florida, Dr. Sutton is also the founder and principal of Bill Sutton & Associates, a consulting firm specializing in strategic marketing, revenue enhancement and organizational chemistry. He is the co-creator and architect of the innovative and groundbreaking Sports Sales Combine, which hailed as having the potential to be “the next great idea in sports marketing.” We’re thrilled to have such a distinguished academician and proved sports marking practitioner at this event!

Register today and be a part of the energy, innovation, and collaboration that is the 2014 Marketing Institute!