Wasserman is a partner to the world’s most iconic sports figures, musical artists, brands, and properties. Wasserman Next Gen creates engaging campaigns that connect brands to the Gen Z and Millennial audience.
Wasserman is the exclusive NIRSA Campus Activations partner. Over the last seven years of this ever-evolving partnership, NIRSA has implemented activations on over 150 campuses and sent nearly $500,000 to NIRSA member schools.
Successful Campus Activations Brands Include: Amazon, Adidas, J. Crew, Gatorade, Comcast, Turbo Tax, Madewell, Hulu, Vera Bradley, GNC, Xfinity
Get in front of your audience
NIRSA has nearly 20 years of experience facilitating turnkey collegiate recreation partnerships in the uncluttered collegiate recreation space.
75% of college students visit their campus recreation center. Engage those students at the point of sweat!
NIRSA builds long-lasting partnerships. 84% of our member institutions have played active roles in the NIRSA family for over a decade.
NIRSA has a network of decision makers at 850+ collegiate recreation centers which serve 7.5 million students.
At the University of Texas at Arlington, we highly value our partnership with Wasserman. Year after year, they continue to innovate and provide high quality programs for our students in addition to insight, via research, into the mindset of today’s college student. Students truly enjoy the activations they bring to us. The Wasserman staff are true professionals and are able to cater each activation to meet the needs of and fit our specific campus. We look forward to working with Wasserman for years to come.
We love working with Wasserman Next Gen! Every year they bring a different, unique and student-centered experience to our campus. Their events have become a staple on our fall campus calendar.
Our experience with Wasserman Next Gen here at the University of Kansas has been phenomenal. Their attentive, engaging and communicative interaction allows us to provide opportunities to collaborate and enhance programming for KU students. It is an open and flexible process which allows us to be successful.
More Info
Membership, Advertising & Expo
Kelley Hungerford
Sponsorship & Partnership
Emily Hughes
Activations
Megan Castro