2018 Collegiate Marketing Institute
Presented by NIRSA & ACUI
November 14-16, 2018 • New Orleans, Louisiana
Vibrant marketing is the key to raising awareness and building support for your recreational sports programs and facilities.
An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.
This year’s Institute will be the third time that ACUI will be partnering with NIRSA to offer more sessions and diverse material. Valuable for both experienced marketers and those new to the field, the educational sessions of the 2018 Collegiate Marketing Institute, presented by NIRSA & ACUI deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices.
Attendees may earn NIRSA CEUs to apply toward the Registry of Collegiate Recreation Sports Professional (RCRSP) credential.
Registration
Attendee registration for the 2018 NIRSA/ACUI Collegiate Marketing Institute has reached capacity!
If you would like to be added to the waiting list, please email a completed registration form to NIRSA Billing Coordinator, Rachel Hart at Rachel.hart@nirsa.org.
Keynote Speaker
Chris N. West
Award-Winning Speaker, Marketing Expert, Entrepreneur
Chris N. West is a seasoned professional, who is dedicated to helping organizations utilize SEO and digital marketing to expand their business, thus leading to the increase in results. Chris is an internet marketing speaker who shares a wealth of actionable ideas that organizations can use right away to produce a positive difference in their marketing and business team’s success. Formerly, Chris served in a position at Google where he worked in the area of marketing key products. His career has taken him to 46 states along with cities outside of the United States. Read more about Chris at https://chrisnwest.com!
The focus of Chris’ career is to help marketing teams save time and focus on what matters, by utilizing the latest online tools. His career advancement aided in him qualifying to become a member of the National Speakers Association (NSA). Chris has worked with team members at Lionsgate, Yamaha, and multiple Universities, to name a few. With his proven track record, Chris was awarded the Nido Qubein Scholarship to pursue his MBA from the NSA. This award is only given to a person actively pursuing a career in speaking and entrepreneurship. As a board member of the American Marketing Association-SA, in 2011, he was awarded Volunteer of the Month. West obtained his B.B.A in Marketing from the University of Texas San Antonio where he served as president of AMA-UTSA. He also holds certifications in Google Analytics and eMarketer.
Throughout his career, the many roles he’s held at Google, were beneficial to his professional development. Chris was on the team that helped launch Google Fiber in Kansas City. This consisted of working with small business owners who wanted new technology. His experience in presentation skills was developed with his contribution to a program that involved training small business owners on all the useful Google tools available. His experience was also enhanced while working at an Oil & Gas publishing company, where his key responsibilities consisted of managing advertising campaigns across multiple sites.
Hotel Information
Rates & Reservations
If you have registered for the event and need to book your hotel:
Call the hotel directly at 1-800-325-0720 (refer to group number 2319053) or reserve online by visiting www.druryhotels.com then enter group number 2319053
| Room | Single Rate | Double Rate | Triple Rate | Quad Rate |
|---|---|---|---|---|
| Double Queen | $145 | $145 | $165 | $185 |
| King | $145 | $145 | $165 | $185 |
Resources
Recent News
Register for the 2023 NIRSA/ACUI Collegiate Marketing Institute
Registration is live for the 2023 NIRSA/ACUI Collegiate Marketing Institute! And presentation proposals are now being accepted through Friday, July 14.
Submit a proposal for the 2023 Collegiate Marketing Institute
Submit a proposal for the 2023 NIRSA/ACUI Collegiate Marketing Institute! Proposals will be accepted through Wednesday, August 2.
Engage
*Access to this Connect community is only available for members with a current Connect Profile.
Special thanks to the
2018 Collegiate Marketing Institute Committee
- Melissa Fadler, Sam Houston State University
- Connie Kottman, Virginia Commonwealth
- Catherine Horning, University of Colorado
- Alexiss Turner, Washington State University
- Kristen Gleason, NIRSA Headquarters
- Elizabeth Stringer, ACUI Headquarters