An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.
With the increasing competition for students and the need for campus programs and facilities to support student success, marketing has become an increasingly critical competency of higher education professionals.
The Collegiate Marketing Institute joins campus recreation, college union, and student activities professionals to share best practices and trends in campus marketing! This event unites people in sharing lessons in how to tackle the challenges of being a successful marketing professional in today’s competitive higher education industry.
A collaborative event produced by NIRSA and ACUI, two higher education associations with a common goal of building healthy campus communities, this event is valuable for both experienced marketers and those new to the field.
Once again ACUI will be partnering with NIRSA to offer more sessions and diverse material. Valuable for both experienced marketers and those new to the field, the educational sessions of the 2025 Collegiate Marketing Institute, presented by NIRSA & ACUI deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices. NIRSA & ACUI are excited to invite attendees to this in-person event where the focus will be on engaging with colleagues and how to push your marketing efforts to new levels. Join us December 2-5, 2025.
