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NIRSA/ACUI Collegiate Marketing Institute

December 3-5, 2025
Oklahoma City, OK

An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.

With the increasing competition for students and the need for campus programs and facilities to support student success, marketing has become an increasingly critical competency of higher education professionals. 

The Collegiate Marketing Institute joins campus recreation, college union, and student activities professionals to share best practices and trends in campus marketing! This event unites people in sharing lessons in how to tackle the challenges of being a successful marketing professional in today’s competitive higher education industry. 

A collaborative event produced by NIRSA and ACUI, two higher education associations with a common goal of building healthy campus communities, this event is valuable for both experienced marketers and those new to the field. 

Once again ACUI will be partnering with NIRSA to offer more sessions and diverse material. Valuable for both experienced marketers and those new to the field, the educational sessions of the 2025 Collegiate Marketing Institute, presented by NIRSA & ACUI deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices. NIRSA & ACUI are excited to invite attendees to this in-person event where the focus will be on engaging with colleagues and how to push your marketing efforts to new levels. Join us December 2-5, 2025.

Registration for the 2025 Collegiate Marketing Institute will open in July!

Presentation Proposals

Check back soon details!

NIRSA and ACUI are now accepting session submissions for the 2025 Collegiate Marketing Institute. Share your expertise, solutions, and innovative ideas to inspire and educate your colleagues from across student affairs. Submissions are due by Thursday, June 26, 2025.

Travel & Lodging

The Skirvin Hilton Oklahoma City
One Park Ave.
Oklahoma City, OK 73102

To receive the discounted room block rate, please call the reservations line at 1-800-HILTONS and mention the NIRSA /ACUI Collegiate Marketing Institute or group code 901. Online reservations can also be made by using the link below.

The room block is limited and reservations will be on a first come, first serve basis.

Scholarships

The NIRSA Foundation is offering one student scholarship and one professional scholarship to cover registration for the 2025 NIRSA/ACUI Collegiate Marketing Institute. NIRSA membership is required to be eligible for a scholarship.

Scholarship applications will be open from Wednesday, May 15, 2025 through Sunday, June 15, 2025. Scholarship applicants will be notified of their status by Monday, June 30, 2025.

Schedule

Check back soon for details!

All times are Eastern

Wednesday, December 6

  • 1:00-2:15pm – Welcome and Keynote

  • 2:30-3:30pm – Breakout Sessions

  • 4:00-6:00pm – Tour

Thursday, December 7

  • 8:30-11:50am – Breakout Sessions

  • 11:50am-1:00pm – Lunch

  • 1:00-4:50pm – Breakout Sessions

  • 5:30-7:00pm – Reception/Social

Friday, December 8

  • 8:30-9:30am – Breakout Sessions

  • 10:00am-noon – Closing Keynote and Workshop

Keynote Speakers

Adam Becker-Hafnor

Welcome and Keynote
A Skeptics Guide to Using Generative AI

Adam Becker-Hafnor

Laurel Lane

Closing Keynote and Workshop
The Connection Between “Brand” and Strategic Marketing Actions

Laurel Lane

Thank you to our sponsors!

Trooh Logo
College Promo logo
Wasserman Next Gen Logo

Sponsorship Opportunities

Contact

For more information, please contact NIRSA Assistant Director of Learning, Nick Zumbrun.

Who should attend

Intramural Sports professionals of all levels seeking education on programming strategies and rebuilding our staff post-pandemic.

Core competency domains

  • Programming

  • Business Management

  • Human Resources Management

Learning Outcomes

  • Develop strategies for re-building your student staff

  • Incorporate non-traditional programming

  • Modify financial structures to support successful programs

  • Utilize resources and training materials to improve officials’ development

  • Create a network of peers who can support you through your journey

Topics Covered in this Institute

  • Non-Traditional and Walk-Up Events

  • Pay to Play Structures & Strategies

  • Rebuilding Our Student Staff

  • Ask the Experts: Officials Development

Registration Information

Registration opens soon!

Institutional Bundle
Applies to: institutional members -Up to 5 people from same member institution, they do not need to be NIRSA individual members		 $299
Additional Institutional Reg?
Premier
Applies to: individual members from a member institution		 $99
NIRSA Members
Applies to: individual members		 $129

  • Live program registration capacity: 500

  • Price includes live program & recorded content until August 31, 2021