NIRSA Marketing & Communications
The NIRSA Brand
Our Name: What does it stand for?
We are NIRSA: Leaders in Collegiate Recreation.
Please refer to us as that, or simply “NIRSA.”
The acronym “NIRSA” was formerly an abbreviation for “National Intramural-Recreational Sports Association.” Our Association has evolved beyond these five words, so we no longer refer to ourselves with that name. Now we are NIRSA: Leaders in Collegiate Recreation.
Colors
NIRSA celebrates activity, participation, and wellness through a bright color palette.
NIRSA Blue, PMS 286
PMS 286
Darker Blue #1A396E
NIRSA’s official blue is PMS 286.
For a 4-color (CMYK) build: •100 •66 •0 •6
The RGB values are: •0 •97 •170
Online, our primary blue is #005BA6 with a darker shade of #1A396E
Secondary Colors
NIRSA Lime Green
#A6CE39
#4F9d3A
NIRSA Apricot
#FCAf17
#F47920
NIRSA Sky
#3CB4E7
#007DC5