Looking for ways to drive revenue while driving engagement and participation in your events all for free?! NIRSA’s diamond partner Trooh Media offers fun and integrative technology as a benefit to NIRSA member schools. Trooh’s digital signage tower provides a solution to easily connecting and communicating with students…all for free.

Trooh and NIRSA invite you to learn more about the Trooh Digital Media Towers on Tuesday, January 28 at 1:00pm Eastern/10:00am Pacific. Join us for “Get those Gains in Digital Signage: Increase both Engagement and Revenue without the Heavy Lifting” where you’ll find out more information about the Towers that are span across the country, adding value to over 1000 campuses. More than 200 recreation centers are already taking full advantage of connecting their students to brands through digital advertising.

Why should you include Trooh Media in your rec facility?

When you introduce a Digital Media Tower to your campus, it offers your team a powerful tool for effectively promoting your department’s recreational activities to students. Already have a digital signage network? No worries, Trooh helps provide an easy opportunity to generate income through ad-based revenue sharing as secondary digital screen. Trooh contributes 15% of all advertising sales directly to your campus recreation department. They take full responsibility for securing advertisers for the digital towers, with typical annual payouts ranging from $1,000 to $20,000, depending on student enrollment.

A Trooh Digital Media Tower does more than generate revenue; it also significantly enhances participation in your programs. The 55-inch or 75-inch vertical screen is a powerful resource for boosting student awareness of campus activities and initiatives. Trooh’s displays are not only visually appealing but also include engaging content like weather updates and pop culture snippets. Plus, the towers offer students the option of free wireless charging pads.

Trooh assumes all financial responsibilities for the screens, meaning your department incurs no costs for startup, installation, repairs, subscriptions, or maintenance. The compact 19″x32″ design fits perfectly within any rec center. In the fall of 2022, NIRSA and Trooh conducted a soft launch of these screens at rec centers of several NIRSA member schools.

Here’s what your colleagues have to say about their experiences with Trooh Digital Media Towers:

“Trooh provides an elite marketing tool, we simply love the product and working with the team at Trooh.”Liz Forman, Associate Director for Outreach, Engagement & Assessment at the University of North Carolina at Charlotte

“Engagement within our facilities aimed at our membership coupled with eye-catching content has never been easier to create, thanks to Trooh’s cloud-based software. Our Trooh screens and tower give us an additional way to reach our entire membership after they’ve stepped foot in our two facilities on campus.”Greg Cameron, Manager of Digital Marketing at the Massachusetts Institute of Technology

“Trooh Towers are a great addition to our Rec Center. We’ve seen more engagement from students in regards to our events and programs. The commercial ads are relatable, and the additional revenue received has been helpful to the bottom line.”JP Gale, Director of the Student Recreation Center at California State University, Fullerton

“The Trooh towers have been a fantastic addition to our facility, helping us engage students more effectively through our new marketing efforts. We’re excited to see even greater results in the future.”Dr. Iisha Voltz, Director of Recreation Services at Texas Southern University

Let us know if you want to learn more from Trooh Media

We are excited to see you at the end of January! NIRSA and Trooh are ready to come to as many as 200 NIRSA member campuses in 2025.

If you are interested in joining the NIRSA and Trooh partnership, fill out the interest form and we’ll contact you with more information and possible next steps. NIRSA members are invited to express their interest in taking advantage of this free opportunity, so reach out today.

  • For more information, contact Meg Castro, NIRSA’s Campus Activations Coordinator.

Kennedy Turner is currently the Vice President of Venue Partnerships at Trooh Media; you can email Kennedy at kennedy@trooh.com.