In April of 2021, NIRSA Associate Member Riddle & Bloom was acquired by global sports, music, and culture agency Wasserman. Last week, Wasserman introduced Wasserman Next Gen as next generation marketing experts Riddle & Bloom were rebranded within Wasserman’s brand and property marketing division.
Wasserman Next Gen will continue to focus on high school students, college-aged consumers, and early professionals, harnessing their influence to tap into their buying power and solve for the unique challenges of marketing to Gen Z. With clients including adidas, Amazon, Canva, Comcast, HBO, Intuit, and J.Crew Group, the experts of Wasserman Next Gen have produced award-winning campaigns.
“As we approach our second year as part of Wasserman, this rebrand fortifies our expertise as a one-stop shop for next gen marketing,” said Darren Ross, Executive Vice President of Wasserman Next Gen. “We know that to break through with teens, college students, and young professionals, cultural relevance is key. Becoming Wasserman Next Gen allows us to better leverage our exclusive access, multi-year partnerships, and network of students and alumni, alongside Wasserman’s 20+ years of experience driving worldwide consumer engagement across sports, music, and culture.”
Throughout its 20-year history, Wasserman has grown its worldwide presence through targeted acquisitions and organic growth. The new department enhances Wasserman’s commitment to providing the broadest and deepest suite of services to clients.
About Wasserman
Wasserman is a partner to the world’s most iconic sports figures, musical artists, brands, and properties. Their purpose is to transform and advance brands, businesses, and careers, empowering clients to create culture and impact audiences.
Wasserman’s brand and property marketing division serves the broader ecosystem of entities who look to work in and around sports, music, and entertainment by integrating those passions into their marketing and media campaigns.
Connect with Wasserman Next Gen at NIRSA 2023
As we all know, collegiate recreation has a significant influence on health and wellness on college campuses. NIRSA teamed-up with the marketing agency Riddle & Bloom (R&B)—and will continue to partner with Wasserman Next Gen—to expand opportunities for NIRSA member schools to activate students around recreation and wellness initiatives or products, bringing value to an ever-growing college experience.
Wasserman Next Gen will be exhibiting at the Campus Rec and Wellness Expo, happening March 23-24, as part of the NIRSA Annual Conference. Stop by Booth 335 to get the latest details on how Wasserman Next Gen is organizing dynamic marketing opportunities for NIRSA member institutions through their understanding of the unique challenges and opportunities facing higher education.
- For more information, contact Wasserman Communications Manager, Alyssa Dombrowski.
