Topic: Revenue Generation/Mindshift/Entrepreneurial

Revenue Generation/Mindshift/Entrepreneurial; Research/Assessment
Telling the Compelling Story: Submitting the Grant 1857
  • 0.1 NIRSA CEUs
  • Monday, April 4 • 8:00am – 9:00am
  • Tampa 1/2/3
  • Jamie Hoffman, Ed.D., California State University- Sacramento
Identifying funding sources can be challenging. This is why telling a compelling story is critical to successful grant acquisition. Learn advanced techniques in the creative use of words and how to assess the needs of your organization to apply for grants.
Core Competencies: Programming; Research & Evaluation; Personal & Professional Qualities
Learning Objectives:
  1. Identify at least ten buzz words to use when writing a grant.
  2. Learn a new way of telling your story for a foundation or grantor.
  3. Lear how to clearly tell your story and stand out from other proposals.
Revenue Generation/Mindshift/Entrepreneurial; Financial Planning/Budget/Pricing
Recreational Sports Fundraising: Lessons Learned and Strategies for Success 1953
  • 0.1 NIRSA CEUs
  • Tuesday, April 5 • 11:00am – 12:30pm
  • Osceola A
  • Jennifer Speer, The University of Texas at Austin; Nicole Olmeda, CRSS, The University of Texas At Austin
As campuses across the country are being faced with constant pressure to cut costs and increase efficiencies, many recreational sports departments are being asked to identify and implement new revenue streams. One such strategy involves fundraising — through both individual and corporate development initiatives. In this session, topics covered will include how to work within campus development guidelines, how to identify and steward alumni, and how to establish mutually beneficial partnerships with corporations. This session will focus on the specifics of how The University of Texas at Austin Division of Recreational Sports has developed a comprehensive fundraising program. The session will discuss lessons staff learned while developing and implementing this program as well as strategies for the future.
Core Competencies: Programming; Business Management
Learning Objectives:
  1. Understand what a comprehensive development program looks like for a student affairs unit at a large, public research institution.
  2. Learn about strategies that can be used to target individual and corporate donors.
  3. Understand what types of resources are needed to create and implement a comprehensive development program.
Financial Planning/Budget/Pricing; Revenue Generation/Mindshift/Entrepreneurial
The Business of Recreation: Understanding the Impact of Non-Cash Transactional Services on Revenue 1680
  • 0.1 NIRSA CEUs
  • Wednesday, April 6 • 9:15am – 10:15am
  • Tampa 1/2/3
  • Tim Mertz, RCRSP, Massachusetts Institute of Technology
The transactional service is often the very first service your members experience. Transactional services should be treated like any other service provided by your department. We will review consumer preferences and online patron purchasing patterns to identify optimal opportunities to convert website browsers into website buyers.
Core Competencies: Business Management
Learning Objectives:
  1. Understand there is a cost specific to both online and in-person credit card sales for offering convenience.
  2. Identify the optimal month of the year, day of the week, and time of day to optimize your online sales.
  3. Learn tactics to convert website browsers into website buyers.
Risk Management/Legal Issues; Revenue Generation/Mindshift/Entrepreneurial
Safety First: Establish Your Department Safety Training Program and Take It to the Next Level 1950
  • 0.1 NIRSA CEUs
  • Wednesday, April 6 • 10:30am – 11:30am
  • Miami 1/2/3
  • Zach Talstein, The Ohio State University; Scott Holmes, The Ohio State University
This presentation will focus on the internal and external benefits of well-established departmental safety training programs. Participants will learn how to refine their department EAP, outline in-services, and execute staff trainings including CPR/AED, first aid, and other emergency procedures. We will also discuss how to establish a revenue-generating program by expanding to a community outreach model of instruction. This presentation is based on instruction by the American Red Cross.
Core Competencies: Programming; Legal Liability & Risk Management; Facility Management, Planning & Design
Learning Objectives:
  1. Identify key components of an intentional Emergency Action Plan (EAP).
  2. Understand the structure of a safety training program.
  3. Learn how a safety training program can be used as a foundation to generate revenue.