Topic: Marketing/Public Relations

Marketing/Public Relations
Technology Trends and Advances within Marketing Areas Roundtable 1866
  • Monday, April 4 • 3:30pm – 4:30pm
  • Osceola 4/5/6
  • Melissa Fadler, RCRSP, Sam Houston State University
This roundtable session will provide attendees with the opportunity to share ideas, ask questions, and discuss marketing trends specific to technology in campus recreation. It will cover, among others, topics such as email management systems, assessment programs, project management software, digital signage, social media usage and management, video and photography systems, electronic forms and tablet/iPad usage.
Aquatics; Marketing/Public Relations
A Big Wave in a Small Pool 1957
  • 0.1 NIRSA CEUs
  • Tuesday, April 5 • 9:45am – 10:45am
  • Tampa 1/2/3
  • Dr. Mary Palmer, Texas Woman’s University; Zachary Hammerle, Texas Woman’s University
Increase usage in your aquatics program! Using Texas Woman’s University’s model as an example, learn techniques that promote growth even with non-traditional populations.
Core Competencies: Programming; Facility Management, Planning & Design; Research & Evaluation; Business Management
Learning Objectives:
  1. Learn how to create aquatic programming that recognizes potential barriers and utilizes campus strengths to its advantage.
  2. Understand creative ways to collaborate with student affairs and academics in order to make your aquatics program an integral part of campus life.
  3. Develop a multi-layered, statistics-based marketing strategy that targets different campus populations.
Marketing/Public Relations; Executive Leadership and Strategic Thinking
Creating and Implementing a Comprehensive Marketing Plan for Campus Recreation Departments 1667
  • 0.1 NIRSA CEUs
  • Wednesday, April 6 • 8:00am – 9:00am
  • Tallahassee 1/2/3
  • Brittany Heiring, Colorado State University-Fort Collins
With limited budgets, limited staff, and limited technology, marketing for campus recreation departments can sometimes fall to the wayside or feel overwhelming. Whether you are a full-time campus rec marketing professional, outsource your marketing to your campus communications department, or wear multiple hats as a marketing and program/facility staff person, a marketing plan is crucial for setting the direction, tone, and focus for your program. Colorado State University’s campus recreation marketing staff will share the five-year marketing plan that guides their decisions, including the steps they took to complete the plan, and how implementation is going thus far.
Core Competencies: Business Management; Personal & Professional Qualities; Human Resource Management
Learning Objectives:
  1. Identify the tools needed to create a comprehensive marketing plan, including the creation of a SWOT analysis, formulating a review committee, setting strategic goals, budgeting, and timeline planning.
  2. Be prepared to present a marketing plan to a management team and peers with the intention of garnering departmental support.
  3. Learn techniques for executing a marketing plan, including revisions, team roles, prioritizing, and following through.
Marketing/Public Relations; Technology
Telling the Recreational Sports Story and Building Community Through Digital Timelines 1794
  • 0.1 NIRSA CEUs
  • Wednesday, April 6 • 9:15am – 10:15am
  • Naples 1/2/3
  • Erica Pax, Bowling Green State University; Lona Leck, Bowling Green State University
Recreational sports programs and activities are intertwined in the history of higher education. This presentation showcases a digital timeline comprised of source material from library and rec department archives that displays over 100 years of “the memories” of students, faculty, staff, and community members. By reviewing a diverse selection of photos, videos, and personal stories, see how the timeline is integrated into a modern marketing plan, and be inspired to launch a similar project at your institution.
Core Competencies: Business Management
Learning Objectives:
  1. Learn how to integrate findings from archival research into a marketing plan.
  2. Learn to build relationships with campus and community partners that result in deeper connections to current programming, improved alumni relations, and an increase in donations to the department.
  3. Develop skills using digital timelines to create and deliver impactful, online, custom presentations that tell a story
Marketing/Public Relations; Technology
Social Media for Baby Boomers 1786
  • 0.1 NIRSA CEUs
  • Wednesday, April 6 • 10:30am – 11:30am
  • Osceola B
  • Katherine Birdsall, Illinois State University; Alycia Washington, University of New Haven; Amanda Alpert, University of Mississippi; Jenny Larson, University of Wisconsin-La Crosse; Jillian Dolciato, Florida Southern College; Leanne Thompson, DePaul University
Based on the 2014 NIRSA Annual Conference presentation “Social Media for Dummies,” the 2014 Region III Student Leadership Team is back for more with this highly-anticipated session, “Social Media for Baby Boomers.” Based on popular demand and positive feedback, this presentation has been molded to focus on social media from the point of view of the technologically-naïve professional. As members of the tech-savvy, millennial generation, the presenters will share their own knowledge as well as findings from research done about what social media outlets recreation departments use most. They will break it down for those who need a deeper explanation of how to properly use a hashtag or what a Klout score could tell you about your audience outreach.
Core Competencies: Research & Evaluation; Personal & Professional Qualities
Learning Objectives:
  1. Learn about the typical characteristics of millennials and why it’s important for recreation departments to have a focus on social media outreach.
  2. Learn about various forms of social media and how to give a brief overview regarding the general purpose of each platform.
  3. Gain an understanding of how other campus recreation departments use social media based on survey results, and identify best practices you can use in your department.