Special Event Programming; Marketing/Public Relations
067 Special Events and Fundraisers Roundtable
Wednesday, April 1 • 8:00am – 9:00am
Austin 1-3
Stephen Hardy, University of Toledo
Special events are great ways to expand your demographics and increase both your usage rates and program numbers. Share tips for specific types of special events, discuss trends on exciting new events with your peers, and generate new ideas for your department. We will also look at the best ways to turn events into fundraisers.
Special Event Programming; Equity, Diversity, and Inclusion
121 Engaging the Unengaged
Wednesday, April 1 • 3:00pm – 4:00pm
Austin 4-6
Bonnie Hainline, Southern Methodist University; and Brendan Greisberger, The Ohio State University
Join us as we discuss strategies for engaging underrepresented populations on your campus in collegiate recreation activities. This session will include programming ideas, collaborative strategies, and a guide to empowering students to engage their peers.
Core Competencies: Philosophy & Theory; Programming; Human Resource Management; Personal & Professional Qualities
Learning Objectives:
  1. Understand the value and utility of a program area that focuses on outreach and engagement within collegiate recreation.
  2. Be able to identify new program ideas for engaging underrepresented populations on campus.
  3. Develop new networking, prioritization, and adaptability qualities to utilize in the development of collaborative programs.
Aquatics; Special Event Programming
130 Aquatics Special Events: Not Your Average Swim Meet
0.1 NIRSA CEUs, 0.1 ACE CECs, 1.0 AFAA CEUs, 1.0 ACSM CECs
Wednesday, April 1 • 3:00pm – 4:00pm
Texas 1-3
Reginald Merritt, University of Kentucky; and Courtney Bradford, Mississippi State University
Maximizing the usage of your aquatic facility by creating programming that fits the needs of multiple constituents can pose several challenges. Learn how to develop quality special-event programs that will increase aquatics participation among both swimmers and non-swimmers.
Core Competencies: Programming; Legal Liability & Risk Management; Facility Management, Planning & Design; Research & Evaluation
Learning Objectives:
  1. Be able to articulate the importance of providing alternative methods of recreation in an aquatics environment.
  2. Learn new ways to implement programming that markets your facility to both swimming and non-swimming audiences.
  3. Have an implementation plan built on one of the six special event topics discussed.
Marketing/Public Relations; Special Event Programming
149 You’ve Got a Deal: Securing Your First Major Sponsor in Campus Recreation
Thursday, April 2 • 9:50am – 10:50am
Grapevine 4-6
Abby Millsaps, Kent State University at Kent
Sponsorship opportunities are an integral part of business development in campus recreation. But how do you secure that very first sponsor? Learn how to develop special events that attract sponsors, how to make initial contact with companies, and how to close the deal on your next sponsorship opportunity.
Core Competencies: Business Management; Programming
Learning Objectives:
  1. Develop a strategy to link existing programs and events to sponsorship opportunities.
  2. Create a sponsorship inventory list specific to your program to generate revenue.
  3. Craft a plan for revitalizing or developing a sponsorship program and closing your first major sponsor.
Special Event Programming
150 Planning for a State, Provincial, or Regional Event Roundtable
Thursday, April 2 • 9:50am – 10:50am
San Antonio 4-5
Mary Callender, NIRSA Headquarters; Heidi Cleary, NIRSA Headquarters; and Brittany Rejda, NIRSA Headquarters
Bring your questions to a discussion of best practices for planning a successful NIRSA state/provincial workshop, regional conference, or student Lead On. Learn how your attendees can earn NIRSA CEUs at your event and discover some of the NIRSA event services offered for regional conference planning and implementation. Member Network representatives and hosts of future NIRSA events are encouraged to attend.