Financial Planning/Fundraising/Entrepreneurial; Executive
013 How to Win Donor Dollars for Your Recreation Program (with or without Help from Your Development Office)
Tuesday, March 31 • 8:30am – 9:30am
Dallas 5-7
Laura MacDonald, Benefactor Group
There is an increasing expectation that recreation programs will raise funds to help support their programs. And there is also an increasing realization that students who engage in intramural and recreational sports develop stronger long-term ties to their alma maters. Come learn how you can initiate (or strengthen) a fundraising program on your campus.
Core Competencies: Business Management
Learning Objectives:
  1. Learn how to work with your campus development office for mutual benefit.
  2. Understand the potential value of individual donations and how they can impact collegiate recreation on your campus.
Financial Planning/Fundraising/Entrepreneurial
054 Grant Writing: Show Me the Money!
Tuesday, March 31 • 3:10pm – 4:10pm
Dallas 5-7
Jamie Hoffman, Ed.D., California State University-Sacramento
Do you need money to start a new program or sustain a current offering? Come and learn the major components of a master grant proposal, and how to write a proposal worthy of funding.
Core Competencies: Business Management; Programming; Personal & Professional Qualities
Learning Objectives:
  1. Learn about the overall process of grant writing as well as what’s involved in researching at least five potential funding sources.
  2. Be able to identify and define the major components of a master grant proposal.
  3. Craft a concise argument for developing a problem statement.
Executive; Financial Planning/Fundraising/Entrepreneurial
070 It All Adds Up To the Bottom Line
Wednesday, April 1 • 8:00am – 9:15am
Fort Worth 5-6
Sid Gonsoulin, CRSS, University of Southern Mississippi; Eric Jontra, Clear Marketing Concepts; and Cassie Varnado, University of Southern Mississippi
As financial resources in higher education are being scrutinized and tough decisions are made in determining Campus Recreation budgets, creative avenues for resource development can adjust the bottom line. This session will depict a number of ways that Campus Recreation departments create and manage successful special events and programs that make money as a result of teaming up with third-party partners and sponsors. Net revenue provides other opportunities for the department to offer amenities, not only for participants in a respective special event but also support for other programs. This session will show you how to identify the key value elements of your Campus Recreation department, assign value to them, and generate revenue from sponsors and advertisers who want to reach your audience. Large, small, Jr. College  it doesn’t matter the size of your institution, it all boils down to simple math.
Core Competencies: Business Management; Human Resource Management
Learning Objectives:
  1. Be able to identify the difference between recruiting sponsors vs. long term partners in addition to being able to identify components that build long term partnerships.
  2. Be able to identify the economic impact of special events and be able to identify the value elements within their campus recreation department for the purpose of obtaining sponsorships / advertising revenue.
  3. Be able to assign an accurate value those elements based on their specific market and be able to communicate effectively with potential sponsors / advertisers in their specific market.
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Strategic Planning; Financial Planning/Fundraising/Entrepreneurial
081 The Business of Campus Recreation
0.1 NIRSA CEUs, 0.1 ACE CECs, 1.0 AFAA CEUs, 1.0 ACSM CECs
Wednesday, April 1 • 10:00am – 11:00am
Austin 4-6
Amy Hyams, Ed.D., W.I.T.S.
Running a successful campus recreation program and facility is no different than running a private club or business. Learn the essential steps and skills of the most successful clubs, including: strategic planning, marketing, budgeting, staff development, sales, attracting and retaining members, and using social media and other marketing strategies. Consider this your mini-MBA and blueprint for success.
Core Competencies: Business Management; Personal & Professional Qualities; Facility Management, Planning & Design
Learning Objectives:
  1. Identify and learn how to apply at least three skills of the most successful club managers.
  2. Learn how to analyze staffing needs and identify at least two strategies for staff development.
  3. Understand at least three strategies for using social media to attract and retain members.
Marketing/Public Relations; Financial Planning/Fundraising/Entrepreneurial
114 Think Like an Advertising Agency and Get More Sponsors!
Wednesday, April 1 • 1:00pm – 2:00pm
Grapevine C
Kristin Smith, The Ohio State University; and Kiran Mistry, UCLA
Why let advertising agencies have all the fun? Learn what advertising agencies do best and put their practices to work for you!
Core Competencies: Business Management; Personal & Professional Qualities; Programming; Philosophy & Theory
Learning Objectives:
  1. Learn how to translate “agency speak” and talk to your sponsors in a language they understand.
  2. Understand how to create memorable sponsorship experiences for your partners.
  3. Craft effective and creative sponsorship proposals for your partners and prospects.
Financial Planning/Fundraising/Entrepreneurial; Personal/Professional Development
115 Follow the Money: Empowering Staff through the Budget Review Process
Wednesday, April 1 • 1:00pm – 2:00pm
Grapevine D
Michael Waldron, CRSS, RCRSP, Texas A & M University-College Station; Arranna Bennett, #N/A, Texas A & M University-College Station; and Jeff Fountain, Texas A & M University-College Station
In these times of tight budgets, increased scrutiny, and requirements for transparent accountability, this informative session is designed to walk attendees through the Texas A&M Rec Sports budget review process, which empowers staff with budget authority within their respective units of control. Attendees will learn why the process was created, how it was implemented, and the benefits it has for senior staff, budget administrators, and front-line staff.
Core Competencies: Business Management; Human Resource Management; Personal & Professional Qualities
Learning Objectives:
  1. Be able to describe the components and benefits of a budget review process.
  2. Be able to define the terms “generally accepted accounting principles” and “internal control system,” and identify how the budget review process can become an integral part of your internal control system.
  3. Recognize how regular interaction between senior staff and budget administrators can empower staff and assist in keeping offerings aligned with the departmental mission and expectations.
Executive; Financial Planning/Fundraising/Entrepreneurial
123 Amazon…Nike…Who’s Next? Seven-Figure Partnership Deals
Wednesday, April 1 • 3:00pm – 4:00pm
Dallas 5-7
Thomas Dison, CRSS, The University of Texas at Austin; Deb Johnson, University of Nebraska-Lincoln; John Campbell, CRSS, University of California-Davis; Michael Deluca, CRSS, UCLA; Stuart Halsall, University of Denver; and Tim Moore, Boston University
Need more money in your campus recreation budget? Have you considered taking corporate sponsorship to the next level? Can you imagine signing a seven-figure deal with a corporate partner? Hear from a panel of NIRSA member experts who have changed the game on revenue generation through corporate partnerships. Learn what it takes to develop a professional competency in raising corporate sponsorship dollars. The panel will discuss the patience, perseverance and creativity required to develop relationships with corporations. Learn the art of positioning and the math of valuing what your campus recreation department has to offer. And get ready for plenty of opportunity to learn new skills navigating internal campus politics. Come and hear from your colleagues about the long and winding road to successful corporate sponsorship.
Core Competencies: Business Management; Philosophy & Theory
Learning Objectives:
  1. Learn how to distinguish between recruiting sponsors and developing long-term partners.
  2. Learn how to value campus recreation elements while negotiating with potential corporate sponsors.
  3. Be able to identify the components that build long-term partnerships.
Financial Planning/Fundraising/Entrepreneurial; Executive
153 The Future of Collegiate Recreation
Thursday, April 2 • 11:00am – Noon
Austin 1-3
Tim Moore, Boston University; and Alexander Southall, Boston University
With the advances in modern recreation facilities, and the increasing cost of higher education, the funding of collegiate recreation programs has reached a new period in its history. Learn about the factors necessitating the change in funding and what the research may indicate for the future of your program.
Core Competencies: Business Management; Programming; Philosophy & Theory
Learning Objectives:
  1. Articulate two changes in the history of funding for collegiate recreation.
  2. Identify two environmental factors impacting change in the financial landscape of collegiate recreation.
  3. Be able to explain two ways you would need to alter your program to address the changing financial landscape.