Adjusting marketing request form for virtual offerings/resources; one main webpage for all resources for Campus Rec
We started doing themed hashtag posts for each day on Instagram and 2 facebook live fitness classes a day. We also created a covid 19 page within our department with various offerings we have going on
This or that questions, trick shot and tag us, show us your juggling...
We just posted a wellness bingo card and tried to make majority of them non-virtual
Trivia and this or that questions on stories, crossword puzzles, word searches
00:40:59Dan Wrenholt - Washburn
same, 1 thing a week
(by non-virtual I meant non-technology :) )
that’s super helpful to hear! I’ve been wondering is that would happen
We’ve moved our group fitness classes to live classes online, but we are seeing as much traffic to the videos when we post them to youtube as those that attended the live class. So on their own schedule is working well for them.
What kind of tools is your department utilizing to engage with students digitally?
emailing the marketing materials to departments to help share. Offering a hybrid of live and recorded features.
At Kennesaw we also created a virtual programming slide to our webpage. We tried to keep things simple not to overwhelm, but enough to keep individuals involved.
We have a spirit week coming up to get students more engaged and we also have virtual group ex classes as well as virtual games.
As far as posts, here are the themes we are doing each week on Instagram:
Miss You Mondays
Treat Yourself Tuesdays
Fresh Air Fridays
Sport Club Saturdays
Senior Sundays (as in graduating seniors, not the over 55 population)
#MindsetMonday – Mental Health/Wellness topics, strategies, and activities.
#TastyTuesday – Easy and affordable healthy recipes for meals and snacks.
#WorkoutWednesday –In Home Fitness Routines, live Fitness Classes, Ask the Trainer
#ThrowdownThursday – Intramural sports will be hosting several eSports/video game/virtual competitions and game nights.
#FreedomFriday – Outdoor activities such as fitness specifically for climbing/hiking, meditation, and scavenger hunts!
#WildCardWeekend – Social media challenges, fitness challenges, creative ways to stay active.
@James, for daily/ weekly themes, we sort of scheduled things out to be broad and change things up. “TeamRec Tuesdays” - highlighting student staff on and off campus sharing what they are doing for physical distancing. “Senior Sunday Spotlights” sharing our seniors and what working Campus Rec means with them. “Step It Up Saturdays” - promoting our walking challenge around Yellowstone Park.
How often do you update content on the weekend?
We have asked our full time staff to take photos of themselves and their families “staying active” and we post as examples. Everything from knitting to running
what is the cookie challenge?
responding to weekend posts - we don't post much on weekends. We do senior sunday posts on Instagram and facebook but we schedule those on Fridays. Unless there is something special/specific that comes up, like we posted something for national pet day this past Saturday.
Somewhat on the topic of social media/marketing requests, how are you all balancing creating marketing materials for the Fall while also having limited resources due to campus closures?
00:52:27Dan Wrenholt - Washburn
Same over here, limited weekend posts
Best social media engangement is on Mondays, Thursdays and Fridays. Occasionally will post self-care Saturday on our stories, or just fun, lighthearted posts
Limited weekend posts because of limited engagement
I've created an Outlook calendar for our social posts and shared it with everyone who's submitting. I've also said two posts max - that way they can see what the schedule looks like. I'm still getting a lot of requests, though!
the virtual programming calendar has both programs and marketing times so our colleagues can see the saturation of posts and when theirs will be uploaded
we’ll post encouraging/motivation posts for the weekend but not promoting activities or challenges
I've been the requester on the social media end! Our marketing person is amazing and will always let me know that we are trying to limit the amount of post a day and really works with everyone in our department to see who needs what going out so we don't overload. She also looks at when we get the most views, etc which helps make sense of everything!
We use Trello to organize our projects, and we have everyone communicate through that platform. It helps decrease the amount of emails. It also shows the amount of work and projects that are “in progress” so they understand when we say their idea has to wait a week (or two)
We use a buffer platform to schedule most of our posts.
We use Later.com to plan and schedule
And we use hootsuite to schedule posts
UTRGV uses Wrike to manage projects and Buffer to schedule.
We use Trello as well to let everyone see the workload and scheduled posts
00:55:29Dan Wrenholt - Washburn
was Trello or later.com hard to implement as something new to learn while WFH?
Wrike is another software
Texas Southern Unvi. We use Buffer for both IG/Tiwtter
we use ASANA for project mgt and social editorial calendar. but haven’t yet opened it to whole staff to see their progress. working on that!
we had implemented Trello in the fall, they have a mobile app and makes it really easy
I found Later.com very intuitive to learn. Asana is a lifesaver for me too.
is basecamp a free program? Or did you have to pay for it?
How has your department adjusted your social voice, if at all?
@alex basecamp is a paid program, however it offers both an app as well as a desktop version
We include live stories/recordings/videos on our Instagram and Facebook as much as possible rather than just post a flyer or poll by itself.
focusing on what we CAN do! not just what we should do. encouraging, motivating and above all, we’re in it together.
Basecamp has a free trial for 30 days and the subscription 100 per month
Similar, we took down any visuals that had groups of people. We also changed content related to things you need equipment for.
Our social voice has been driven by our University Communications. Mostly - stay safe, stay healthy, we are here for you.
Social Voice: §Empathize
Continuing with community based language, more serious but trying to keep lighthearted. Staying aware of anything that may be insensitive during these times. Less random "fun" posts and more focused, intentional posts
we have tried to stay really positive (no negative memes). We created a #CBUquarantivities that we had multiple departments adopt when they were marketing resources that were created during this time (that are positive)
We are doing a virtual run with other Wisconsin schools and had to find pictures of individual people running. We also had 2 people running away from each other on our virtual bib. We didn't take off pictures of all groups of people from our entire website but don't have any on our Experience virtUal Rec page
We are finishing up an orientation video with the disclaimer statement.
tried to also have fun - created a Spotify playlist “Rhody Rec Quarantine Vibes” – take a moment to relax, dance, and sing with Campus Rec’s playlist.
@Jenn us too...quarantunes! there is even a gif in IG
we created a workout to do while binge watching The Office and Friends (our associated students did a vote for fave shows to binge watch. these were the finalists).
We have submitted marketing requests asking for templates that way they are ready to go and then I can just fill it in when we know when we are able to go back.
We decided not to print a summer brochure—which usually highlights the fall programs—and instead opted for an online brochure. This is good b/c as things change, we can just change on the fly as needed and as things change, etc.
we have chosen not to print out summer guide with a hope of starting a biweekly newsletter
I have a question... what are people doing to reach out for the class of 2024?
Our New Student Orientation will be online this summer so we’re designing a digital presentation
commenting on their FB group pages - saying Congratulations and welcome…
UTRGV's recruitment office is doing providing online orientation... We have a segment and adding a video.
#tamu24 - commenting or replying telling people congrats!
Here at the University of Washington, our fall orientation will be online. Our commencement will also be online.
We are presenting through admissions webinars for incoming students. Twice a week. We have also created videos to promote on their class instagram accounts.
This is more for our seniors and student staff—we are having a virtual awards banquet to honor them, asking the winners to submit a brief video of themselves, which will be compiled into a larger video for social media and sharing.
How much are your programmers assisting with ideation/content/program ideas and how much are the marketers involved with developing those. Is the workload split? Are marketers finding you’re driving the out-of-the box brainstorms?
We were offered to send just a URL or send a one-page info sheet. We will likely be doing the one-page sheet to avoid relying on students to search for things on the website on their own.
Does anyone have words of wisdom on frequency of newsletters? Every week, biweekly, monthly?
Whenever there is enough content to share.
For newsletters - we were sending once a week (Mondays) but have decided to take a break this week coming up. Not enough new content.
we are our own marketers (no separate folks) and EVERYONE is jumping in. I have been blessed by the ideas coming from cross-areas! Our office manager and facility manager have added a TON to fitness, outdoor and IM!
We have a mix, programmers provide content if not marketing are providing ideas for programmers to develop them.
We’ve created a new “content creation” committee with student employees and/or GAs from each program area so that the online workload is somewhat split up, especially when it comes to Fitness content.
Love that idea Lauren. Do you have “charges” for the committee you can share?
Is anyone trying to do giveaways? If so, are you mailing items? Or having them pick up on campus in the fall?
The Associate Director of Programming works directly with our Campus Life partners for virtual offerings on Campus. I am also meeting with all programmers bi-weekly. We all work collectively: there is a brainstorm google sheet where everyone can put ideas, then they are responsible for filtering through their ideas either during the process or after the logistics have been decided. Most ideas will come from programmers and fitness staff, then I turnaround for implementation/publishing.
Virtual gift cards to student emails
@Jessica can you tell us more on virtual gift cards... is it to internal or external vendors?
What is the expiration date?
We are sending giveaways to those who participate in our challenges and/or virtual 5K, such as shirts, water bottles, towels. We ask for a physical address to mail the items.
For those who can have student staff: How do you manage/structure student marketing staff to work virtually? Is there willingness to work?
With student employees, I’ve noticed that the employees who were consistent when working face-to-face have continued to be eager and willing to work. However, I have noticed that student employees are overall less inclined to communicate and reply to emails/group messages.
Is it fitness themed trivia or general?
What social media metrics are you tracking? How are you tracking them?
For now it is our Rec sports Trivia
We use the IG story by asking a question and students are able to respond
We use Wrike management software so they clock in and out their time, upload work.
Are you doing Live trivia or on a zoom, poll type of format?
IG generates the responses to you via the Insights
For metrics - categorize each program by department and track engagement that way
Relating to promo items, any general thoughts surrounding the financial, reputation, etc. implications of giving away items, especially at a time of budget cuts?
We have a zoom channel where they message when they clock in/out as a friendly reminder.
We are giving away intramural sports champ shirts! :)
We have so many intramural sports shirts…
we are using up spring IM champs shirts since we’ll have a ton leftover due to canceled seasons.
Will there be additional marketing roundtables?
Thank you for hosting this - it has been very helpful!
Definitely helpful! Always my favorite part of NIRSA.
Yes - please host another!
this was helpful!!
This has been helpful!
It’s definitely been helpful!
01:25:21Madison Kinder - Eastern Washington University
Yes, another would be great. Maybe a place to submit questions ahead of time?
01:25:24Alison - Regina
We are doing a virtual 5k with IM tshirts as the prize