Kurt Foriska currently works to raise funds to support programs, services, and capital projects for the 40 units in the Office of Student life. Kurt previously worked as the Director of Marketing for the Ohio Union and Recreational Sports, and he began his career in sorority and fraternity life. In his spare time, he dabbles in doctoral coursework and advises Block O, the student cheering section, and Team Buckeye, a dedicated group of students who raise money for cancer research.
Marketing serves many purposes: it shapes program and service offerings, it communicates a story to particular audiences, and it creates a case for supporting the purpose of unions and campus recreation. This session will provide an overview of the marketing landscape in higher education with an emphasis on student unions and campus recreation. It will offer ideas to maximize these efforts, and discuss ways to use, defend, and garner more resources.