NIRSA Events

2021 NIRSA/ACUI Virtual Collegiate Marketing Institute

Online • November 2-4, 2021

Register for this Institute Today!
Online • November 2-4, 2021

Registration opens early June

An engaging marketing plan allows you to draw attention and new energy to your programming while building strong relationships with your current students, staff, members, and sponsors.

Once again ACUI will be partnering with NIRSA to offer more sessions and diverse material, this time the entire event will be online. Valuable for both experienced marketers and those new to the field, the educational sessions of the 2021 Virtual Collegiate Marketing Institute, presented by NIRSA & ACUI deliver winning strategies through a discussion of both current marketing trends and tried-and-true best practices. NIRSA & ACUI are excited to invite attendees to this virtual event where the focus will be on engaging with colleagues and sharing how the past two years have challenged and pushed your marketing efforts to new levels. Join us November 2-4, 2021

Register for this Institute Today!

Join us live: Thursday, April 22, 2021
10:00am PST/1:00pm EST

Registration opens soon


All times are Eastern

Tuesday, November 2


  • Noon-1:00pm – Welcome and Keynote

  • 1:15-2:00pm – Breakout Sessions

  • 2:15-3:00pm – Breakout Sessions

  • 3:15-4:00pm – Networking

Wednesday, November 3


  • Noon–12:45pm – Featured Session

  • 1:00–1:45pm – Breakout Sessions

  • 2:00–2:45pm – Breakout Sessions

  • 3:00–4:00pm – Networking

Thursday, November 4


  • Noon–12:45pm – Breakout Sessions

  • 1:00–1:30pm – Roundtables

  • 1:30–2:00pm – Roundtables

  • 2:15–3:00pm – Featured Session

  • 3:00–4:00pm – Networking

View the detailed schedule

Thanks to our sponsors

Interested in sponsoring this event? Contact us!

WITS Education

Who should attend

Intramural Sports professionals of all levels seeking education on programming strategies and rebuilding our staff post-pandemic.

Core competency domains

  • Programming

  • Business Management

  • Human Resources Management

Learning Outcomes

  • Develop strategies for re-building your student staff

  • Incorporate non-traditional programming

  • Modify financial structures to support successful programs

  • Utilize resources and training materials to improve officials’ development

  • Create a network of peers who can support you through your journey

Topics Covered in this Institute

  • Non-Traditional and Walk-Up Events

  • Pay to Play Structures & Strategies

  • Rebuilding Our Student Staff

  • Ask the Experts: Officials Development

Registration Information

Registration opens soon!

Institutional Bundle
Applies to: institutional members -Up to 5 people from same member institution, they do not need to be NIRSA individual members
Additional Institutional Reg?
Applies to: individual members from a member institution
NIRSA Members
Applies to: individual members
Registration opens soon
  • Live program registration capacity: 500

  • Price includes live program & recorded content until August 31, 2021

Meet Our Clinicians

Amy Rask

Amy Rask

Amy started her career as an intramural soccer official in 2006 and has been a US Soccer Grassroots referee since 2011. From there, she worked her way to two youth national championship finals selections (2013 National Premier League U15 Boys & 2013 US Club Soccer National Cup U17 Boys), NIRSA Region V Club Soccer referee (2013), and Texas high school playoffs (2012, 2013). She has also officiated matches within Elite Clubs National League, US Soccer Development Academy, Olympic Development Program, and US Youth Soccer’s Colorado State Cup/President’s Cup.

Sylvain Tchaptchet

Sylvain Tchaptchet

Pennsylvania State University

Sylvain started his career as an intramural soccer official in 2013. Since 2013, he has officiated youth soccer clubs in the DC, Maryland, and Virginia areas. He is also a certified high school soccer official and was selected as a President’s Cup official in 2015. Alongside officiating, he has also participated in club soccer at both the University of Maryland and Oklahoma State (2013-2019). He also has a US Soccer grade D coaching license to round out his soccer expertise.

Nicole Green

Nicole Green

University of Michigan-Ann Arbor

Nicole started her career as an intramural soccer official in 2001. From there she was an intramural sports professional turned Rec Sports facility manager as well as a part-time professional referee. During this time, she officiated in the Big Ten, Big 12, MAC, Horizon and Conference USA conferences. She worked her way to the Big Ten Championships in 2016, 2018, and 2019 and the NCAA Division III National Championships in 2017, 2018, and 2019. In addition to her work for the NCAA, Nicole is currently a US Soccer National Referee candidate and most recently officiated the 2020 NISA Championship Tournament final.